Latest News
School of Business Studies

Digital Marketing Essentials

Businesses shift spend from print to digital but lack in-house talent. Digital marketers who can run campaigns and read metrics are hired full-time or on contract.

2 Weeks KSh 30,000 NITA Market-ready skills

Skills the market pays for

Learn funnels, content calendars, paid ads intro, and analytics — deliverables you can sell to local businesses immediately.

Agencies, NGOs communicating programmes, and SMEs all purchase digital marketing support.

In-demand skills you will apply

  • Social media marketing
  • SEO fundamentals
  • Paid ads basics
  • Analytics reading

Who should enrol

  • Job seekers and career changers
  • Working professionals upskilling
  • Entrepreneurs building service businesses

What you will be able to do

  • Plan digital campaigns
  • Create converting content
  • Set up basic ad campaigns
  • Report ROI to clients or managers

Practical coverage

  1. 1 Digital strategy
  2. 2 Content marketing
  3. 3 Social platforms
  4. 4 Ads intro
  5. 5 Analytics
  6. 6 Client project

Turn skills into income and employability

Enrol in Digital Marketing — one course fee, practical training, NITA-aligned certification.